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Flying Monkey, Comic Books and Beer!

February 13, 2013

Emeral City Comicon logo

Who doesn’t like to drink beer while reading their comic books?  Well, okay, maybe not the originally intended audience of youthful readers, but there is a whole other generation of comic book lovers of a more mature age who still relish the artistic side of their comic book collections and often do so while sipping a beer…or two.

So what does this have to do with American Brewing Company? Well, let’s start with Founding Mug Club Member Brian Meredith (aka “Micro Brew”).  He’s been one of our original members, along with “Dizzy” his girl, since their first visit to American Brewing just a few months after our opening in February of 2011.  Brian also happens to be the Special Projects Manager of  Emerald City ComicCon the largest comic book and pop culture convention in the pacific northwest!

Last fall Brian approached us about the possibility of brewing an exclusive beer for the 2013 convention which takes place on March 1-3, 2013 at the Washington State Convention Center in Seattle. This event will draw an attendance of over 65,000 people. He couldn’t have picked a more compatible brewery since owner, Neil Fallon, is a long time comic book collector.  A perfect match!

And just like that, the creative team behind Emerald City ComicCon (ECCC) and our own creative team of Skip Madsen and Dan Payson got to work.  We created an incredible new Pale Ale that is a bright and deep golden color with a deliciously citrus nose.  Slightly hop forward but incredibly well balanced with a light, biscuity malt body and a dry finish. At 5.7% ABV this is an excellent session beer.

Now that we had a beer brewing, what should it be called?  In early ECCC brainstorming sessions Brian mentioned Flying Monkeys  but it was shelved because of the connection to the Wizard Of Oz.  While they don’t mind people thinking the convention was named after the Emerald City from the Wizard of Oz, it was actually a nod to the City of Seattle’s nickname…Emerald City. Early ideas for names were “March Forth” or “Crusader” but those just didn’t resonate well.  Eventually, Flying Monkey was brought back to the table and everyone involved loved it.

From there the Flying Monkeys and their evolution started to take shape.  And boy, what a shape they took.  Below you will see some of the artwork that was created by James Klauser, the Creative Guru from Bullseye Creative. James, a semi-frequent visitor to American Brewing Company, went through various concept ideas for the artwork, starting with a superhero monkey ALA The Greatest American Hero, before finally settling on a cigar chomping aviator pilot.  The resulting artwork is truly incredible.  Here’s a look at our hero…

Flying Monkey head in color

James created artwork that will be used on 22 oz bottle labels, growlers, t-shirts, and coasters.  We will be bottling this beer mid-February and bottles and kegs will be heading out to the market place enforce. Many of them in the area surrounding the Convention Center (see below for partial list of locations).



Main Label for Flying Monkey Dogfight Pale Ale

An added twist that the ECCC have added to this marketing blitz  is the inclusion of 1000 “Variant” bottle labels. These rare labels will also be hand signed by our brewer, Skip Madsen, or our owner, Neil Fallon. If you are lucky enough to purchase one of these rare bottles and are one of the first 150 people to bring it to the convention you’ll receive a print from one of the artists at Comicon!


Limited Edition Label

If attending this year’s convention is not on your “to do” list.  Then plan on joining us at our 2 Year Anniversary Celebration, Saturday, March 2 from 1 pm – 11 pm.

We will have all of the Flying Monkey Dogfight Pale Ale paraphernalia for sale throughout the day as well as some new American Brewing Company swag.

We will also be collecting non-perishable food for the Edmonds Food Bank at our party.  Bring donations for the food bank and receive raffle tickets for a chance to win some of this new, cool swag!   See our website for additional information about the Anniversary Celebration and our location.

The initial release of the Flying Monkey Dogfight Pale Ale will be concentrated around the Emerald City Comicon Convention.

Look for it on tap at such places as:  Gameworks, Daily Grill, Tap House Grill, Ruth’s Chris Steakhouse, Metropole and Elephant and Castle   (who will also have bottles).

Bottles will be sold at area hotels including: Fairmont Olympic Hotel, Crown Plaza Hotel and Sheraton Hotel Seattle.


Be sure to follow us on Facebook and Twitter!

Limited Edition Label
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